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Gelato e Natura - Find me!
360 campaign with a long teasing carried out for several weeks for an italian artisan ice cream boutique.
The campaign started with a teasing where only a drawn triangle appeared on the sidewalks, after which we added more art to the drawing making it in shape of an ice cream cone and imitating an arrow that pointed in direction of the ice cream boutique, having also the inscription "Look for me". After a while, over this triangle in the shape of an arrow, ice cream cups appeared on top with the inscriptions: "Follow me", "Taste me".
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