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EBPO - Eroii
Ad campaign for Eurobusiness professional development school that aimed to change the way high-school grads or undergrads think about choosing a vocational school.
Using beloved superheroes like Thor, Iron Man and Wonder Woman, with a powerful slogan like „Heroes are made, not born”, our campaign promoted the idea that if you are a grad or undergrad from high-school and you want to get specialised in a profession, just like the way superheroes are the best in their own specific skills, you have to embrace the professional school with all you’ve got, because that’s your only chance to develop your skills and abilities to higher levels.
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