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dinȘifonier

Launch campaign for dinŞifonier store, which was a business launched with European funding, as part of a larger European-funded project, implemented by the Caritas Eparhial Oradea Association.

For the launch of "dinȘifonier" clothing store, instead of using the billboards with conventional printing, we thought about using the actual space inside the billboards in a unique way, so we put real clothes in them and turned them into "street wardrobes". During the campaign we chose different areas such as bus and tram stations, as well as areas close by the store, to show the passersby, from close distance, not images but real clothes that they could buy from "dinȘifonier" store.

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